It applies to organisations established in the European Union that process personal data and to organisations established outside the EU that provide goods or services directly to individuals in the EU or that monitor the behaviour of individuals in the EU. Our EU Data Processing Agreement (DPA) describes how Adobe processes and protects EU personal data, which is governed by the General Data Protection Regulation (GDPR) and other EU laws and which is uploaded to our products and services by our customers or used in our products and services. To protect the security of your data during transmission, we use the most modern encryption techniques (e.g. B SSL) via HTTPS. As a data controller, you determine which personal data we process and store on your behalf. If you use Adobe cloud solutions, we may process personal data for you, depending on the products and solutions you use and the information you send to your Adobe account or Adobe service. As a controller, you provide privacy notices to people who come into contact with your brands, in which you describe in detail how you collect and use information and, if necessary, ask for your consent. If these people want to know what data you manage about them or decide that they want to end their relationship with you, you will respond to these requests. The GDPR places more emphasis on best practices in data collection, data controller transparency, and consumer choice – all of which play an important role in the customer experience.
In order to improve the customer experience, you should think about the impact of the following GDPR principles on your business efforts. • Access and correction of errors • Deletion of personal data • Opposition to their processing • Export it The GDPR is a journey of compliance between brands and technology providers. The following example of Adobe Experience Cloud is the roles that brands (“data controllers”) and technology providers (“data processors”) have and where the processor must either assist or cooperate with the controller with tools, processes, or documentation. The GDPR is the European Union`s new data protection law that harmonizes and modernizes data protection requirements. While there are many new or expanded requirements, the underlying fundamental principles remain the same….